jobscan rebrand
creative pitch

The task was to rebrand Jobscan’s identity, moving away from the traditional tie logo to position the company as a forward-focused brand that empowers job seekers with AI-driven tools for ATS-friendly resumes.

The project involved extensive creative exploration, presenting a range of logo concepts to senior leadership. With the logo being used for the last ten years, the pitch highlighted a modernized brand voice with cleaner typography, refreshed social media assets, updated LinkedIn elements, and a redesigned newsletter. New iconography and a conceptual website refresh further enhanced the brand's look and feel.

The top logo concepts were refined based on feedback from 1:1 interviews with Jobscan premium users, Internal polling across the startup team also provided valuable input. The proposed, final logo featured a forward-tilting suitcase merged with the letter “J,” symbolizing progress and growth.