rogers media upfront: creating what’s next

Each year, Rogers Sports & Media hosts the Upfronts, a highly anticipated event within the broadcast industry. The Upfronts serve as a platform for broadcast companies to engage media advertisers and showcase opportunities for ad placement within the Fall Schedule show slots. With each event held at a distinct venue, this year's theme, "Creating What’s Next," set the stage for an unforgettable experience. With this theme, it celebrates technology and media years back when flip phones, old fashioned radios, phones were used. The entrance greets invitees an art installation of old, white painted monitors, displaying digital screens of the future. Senior Leadership team led presentations and was followed by an afterparty around popcorn, sweet carts and more.