rogers media upfront: imagine more

Each year, Rogers Sports & Media hosts the Upfronts, a highly anticipated event within the broadcast industry. The Upfronts serve as a platform for broadcast companies to engage media advertisers and showcase opportunities for ad placement within the Fall Schedule show slots. With each event held at a distinct venue, this year's theme, "Imagine More," set the stage for an unforgettable experience. The main presentation took place at Massey Hall, followed by an afterparty at The Carlu. The overall brand identity developed spread across numerous executions such as presentation slides, signage, projection mapping (stage), art installations and more.