rogers rebrand

Integral member of Rogers’ core brand team, contributing significantly to the company’s comprehensive rebranding efforts. Played a key role in conceptualizing and executing campaigns, print/digital advertising, and brand identity pitches. Responsibilities also encompassed a diverse range of roles, such as developing creative for internal events, digital/print collateral, photography/application to in-store packaging, to pitching layout concepts for advertising OOH.

This enormous overhaul required a collaboration with agencies such as Publicis, Lippincott and Periscope in developing a fresh brand approach and securing approvals from Rogers CEO.