chatr mobile rebrand
Oversaw and art directed an in-house team dedicated to Chatr Mobile, a subsidiary of Rogers Communications Inc. Led a team comprised of illustrators, graphic designers, and production artists, and collaborated closely with project management, copywriting teams & animators. Directed and executed designs of numerous digital, print, out-of-home campaigns, on-air and radio each quarter. Leadership was instrumental in Chatr’s successful rebrand, including development of new brand guidelines, visual identity, and voice.
Client
Rogers Communications
Role
Art Director
Creative Team
Cindy Wong, Janki Lathia, Alex Rosa, Kait Martin, Rafael Osorio, Esya Osherovskya, Luis Torres
Project Framework
Art Direction, Rebranding, Brand Identity & Guidelines, Digital/Print Collateral, Photography Direction, Environmental, Advertising & Campaign, Retail, Brochure, CPG, DCO Display Advertising, Spotify, Social Campaigns, Flash Sale
