olive &
HARE INc.
brand identity
Founded in 2019, Olive & Hare blossomed from a personal project into a thriving online enterprise. As both co-founder and creative director, I conceived the name Olive & Hare, symbolizing the joyous moments of Olive's life and the auspicious figure of the hare from the Chinese zodiac. Our brand stands out not only as a comprehensive hub for party essentials, gifts, and DIY kits but also for our ability to craft our own visual identity, launch a website featuring original product imagery, produce advertisements, run campaigns, and design various promotional materials.
Rather than merely a typical Etsy party shop, Olive & Hare operates more like a multidisciplinary studio. Our loyal clientele return year after year to commemorate their loved ones' milestones, whether through bespoke balloon garlands or personalized gifts. We've even innovated by creating custom prints for our partyware and packaging, complete with instructional guides. Additionally, we document our decor installations for clients, producing captivating footage for promotion on Instagram. Serving as a creative director is not only fulfilling but also allows us to differentiate ourselves not just within the party industry but also from a media perspective.
Our expertise spans a wide array of disciplines including art direction, brand identity, digital and print collateral, advertising, social media management, campaign execution, mockup design, mascot creation, tutorials, Amazon integration, e-commerce optimization, website design (especially Shopify), product photography, and video editing.
Personal Project
oliveandhare.com
Role
Co-Founder & Creative Director
Project Framework
Art Direction, Brand Identity, Digital/Print Collateral, Advertising, Social Media, Campaigns, Mockup Design, Mascot, Tutorial, Amazon, E-Commerce, Website Design, Shopify, Product Photography, Video Editing
Mascot Illustrations
By Kait Martin
diy balloon garland guides
Delivered user-friendly tutorials on YouTube, offering step-by-step guidance for creating balloon garlands independently. Developed personalized storyboards, handled editing, and produced polished animations and videos for client viewing.
holiday campaigns
Created promotional videos showcasing Olive and Hare’s holiday gifting. Simple graphics and animations to advertise on Facebook, Instagram and YouTube.
promotional videos for products
Created promotional videos showcasing various products. Developed, planned, art directed, shot, produced, and edited the videos to highlight party plates, cups, decorations, and Olive & Hare’s party supplies. Provided ideas and inspiration on how to use the products for celebrations.
bts anniversary celebration
Created festive decorations for the client's BTS Anniversary Celebration, while also documenting behind-the-scenes footage. Edited and produced the final video for the client.
oji sechi 1st anniversary week
Enhanced the first anniversary celebration of a Toronto Ramen restaurant by incorporating branded colors into the entrance decor. Captured, edited, and produced behind-the-scenes footage showcasing the restaurant’s offerings.
ananas
bakeshop x
olive & hare
A collaborative partnership with fellow small businesses such as Anana’s Bake Shop, offering complimentary sets of Olive and Hare’s uniquely patterned plates and cups with the purchase of delectable pineapple cakes.
PROMOTIONAL SUMMER SALES
Developed straightforward animations to advertise Olive & Hare's summer sale collection.
UTILIZING
UGC content
Crafted advertising campaigns for Olive & Hare's DIY Balloon Garland Kits utilizing user-generated content (UGC) from clients.
Meet Olive and Hare’s very own party mascot, Hare(iet)! Custom designed mascot illustrations by Kait Martin.