soho bakery & desserts branding

For the grand opening of SOHO Bakery & Desserts in Markham, I designed and developed the brand identity, including multiple logo variations to suit different applications. I also created photography for their cakes and pastries, capturing the essence of their handcrafted treats. The branding extended across various touchpoints, including their website, storefront signage, posters, 3D lettering for the bakery backdrop, and custom patterns for packaging design.